When Asahi Super Dry was introduced it brought an entirely new genre of beer to Japan and then to the world, it’s impact was both immediate and enduring and Asahi Super Dry is now the number 1 beer in Japan.
Asahi Super Dry Brewmasters set themselves a challenge to create the ultimate dry beer. After years of development, Asahi Super Dry was born, Japan’s first Karakuchi beer. Designed for a quick and clean finish, which doesn’t overpower your food and prepares you for the next bite, creating a beer for all occasions. Karakuchi means dry taste. And the uniqueness of Asahi Super Dry beyond its taste is the in the finish, which is quick and clean.
Asahi Super Dry is brewed to the original recipe, so Asahi Super Dry will taste exactly like would in Japan, using the highest quality ingredients and brewing processes.
Japan’s first KARAKUCHI draught beer, the culmination of an effort to reflect the consumer’s true preference in what they want from a beer.
The story of the development of ASAHI SUPER DRY reveals an amazing quest for and discovery of the consumer’s likes and requirements in beer. ASAHI SUPER DRY came in to the world as the result of defying common sense and precedent, as well as from meeting challenges in every step of its development.
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