Volvic Regenerates
Volvic is the No. 1 Imported Bottled Water and the No 2. Bottled Water brand in Ireland ( source AC Nielsen Market Track (value ) 19/2/06 ). Volvic continues to make an impressive impact on the Irish bottled water market with a new range of multipack formats launched in January this year.
Volvic Natural Mineral water originates in the Auvergne region of France, where over 2.5 million bottles are manufactured every day. It is this source that gives Volvic its unique properties and being accredited by the French Ministry of Health, Volvic is proud to boost its Natural Mineral Water status.
Volvic continues to grow the category through the launch of Volvic Touch of Fruit last March 05’. Volvic flavoured natural mineral water drinks are made from Volvic Natural Mineral Water. The drinks are 92% Volvic Natural Mineral Water, contains fruit extracts and does not use any colourings or artificial sweeteners.
Volvic Touch of Fruit appeals to consumers who are looking for a healthy alternative to soft drinks.
Your Natural Source of Youth
Evian continues to be the No. 1 Natural mineral water in the world. Every drop of Evian comes from deep in the heart of the French Alps. It’s naturally filtered for over 15 years through pristine glacial rock formations.
Evian Natural Mineral Water not only quenches thirst and prevents dehydration, but its well-balanced mineral composition ensures that you fell young – body and mind.
In 2006 Evian Natural Mineral Water launched a range of multipack formats in Ireland. The multipacks are available in 2 variants ( 1.5L and the popular ‘ On-The- Go ’ 50cl ).
Evian will be heavily supported by radio, outdoor and Sponsorship.
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