

Butlers Chocolates
Butlers Chocolates is Ireland’s leading brand of handmade chocolates
and the company has been established in Dublin since 1932. Richmond Marketing
distributes Butlers Café Selection chocolates throughout the multiples
and symbol groups nationwide. Butlers Café Selection is a range of
gift-wrapped chocolates, presented in Butlers' signature colours of white and
gold, and is available in 3 popular sizes (180g, 360g, 540g). This range has
a proven excellent track record since its introduction in 2000 and
is a must-stock for any luxury confectionery range.
Butlers filled chocolate bars is another popular range carried by Richmond
– there are 8 varieties available and they are positioned as a luxury impulse
confectionery line.
Seasonal lines to maximise sales at the key chocolate giving periods of Christmas
and Easter in particular supplement the range. Butlers Chocolates are supported
by TV and press advertising, along with P.O.S. and sponsorship.
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